Real data — no cherry-picking

I Found $1,820 in Wasted
Ad Spend. Here's How.

AdCortex analyzed 8 campaigns for Joe's Plumbing — a 3-location HVAC company in Phoenix, AZ. Here's the full audit.

Joe's Plumbing & HVAC · Phoenix, AZ · $4,800/mo ad spend
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Expected CSV columns: Campaign Name, Amount Spent, Impressions, Link Clicks, Purchases, Purchase Conversion Value
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Campaign Name Spend ($) Impressions Clicks Conversions Revenue ($)
Wasted Spend / Month
Projected Savings / Month
Underperforming Campaigns
Side-by-Side Comparison
Before AdCortex
Monthly Spend$4,800
Avg. CPA$163
Blended ROAS0.94×
Wasted Spend$1,820
Conversions/Mo29
After AdCortex
Monthly Spend$2,980
Avg. CPA$71
Blended ROAS3.2×
Wasted Spend$0
Conversions/Mo42
All 8 Campaigns — After AdCortex Applied
Campaign Channel Spend Impressions Clicks Conv. ROAS CPA Status
Executive Summary
Projected Financial Impact (30-Day)
$1,820
Wasted Spend Eliminated
$2,980
Monthly Budget Recovered

By pausing underperformers and reallocating to top-converting campaigns, Joe's Plumbing can cut monthly spend by $1,820 and add 13 net new conversions — a 45% improvement in cost efficiency.

Problems Identified — 4 Campaigns Flagged
Optimization Recommendations — Sorted by Impact

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